HCP is committed to advancing mascara brushes with bio-based and recycled materials, ensuring high performance while reducing environmental impact. HCP’s bio-based fibre brushes, derived from castor oil, deliver captivating lash looks. For a circular approach to sustainability, HCP offers Dentex® S SL Filament recycled fibre brushes, reducing reliance on virgin materials. Additionally, all twisted-wire brushes feature 60% recycled stainless steel as standard, further lowering their environmental footprint. HCP-SIMP’s Eco-Flexi material is an advanced bio-based alternative to virgin Hytrel and SEBS, offering high-performance moulded brushes with optimal flexibility and compatibility with all formulas. Available in varying bio-based percentages, Eco-Flexi ensures tailored results while supporting sustainability.